How Should an Elevator Pitch Be?

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Also known as an elevator speech, an elevator pitch is a brief and intriguing presentation that startups use to introduce their brand, product, or venture to potential investors. The main purpose of an elevator pitch is to express the mission of the business in the easiest and most appealing way possible. An ideal elevator pitch should not exceed 60 seconds in length.

An elevator pitch can also be described as the art of being able to explain a project to a potential investor during the duration of an elevator ride (approximately 60 seconds). Below, we have compiled the key points of an effective elevator pitch.

Short Time, Right Moves

An elevator pitch should be designed to capture the investor's attention, persuade them, and secure a detailed meeting in a very short amount of time. During this short presentation, it is much more beneficial to deliver an interesting and exciting speech that covers the position of your business in the market, your team, estimated earnings, and your expectations from the investor.


An elevator pitch can be considered successful if it creates excitement about the venture and the entrepreneur. If you can generate the necessary excitement in your potential investor, it would be wise to start preparing for a new meeting right away. Convincing the investor that you will do something beyond what you have already accomplished in a very short amount of time will be a turning point.

Identify Alternatives

Before creating an elevator pitch, it is essential to develop different alternatives and presentation ideas. It is crucial to select the most striking pitch from the alternatives that are shaped by the original ideas of the team and prepare the presentation accordingly. The most important point during the presentation is to have a natural and confident tone of voice.

Avoid Details

Every insignificant detail mentioned during an elevator pitch, which should be short and concise, is a waste of time for you. Therefore, it is more appropriate to focus on exciting points related to the product or market that highlight your future goals. Remember, what you are going to do is much more important than what you have already done.

What to Avoid in an Elevator Pitch

After completing the preparations, the most effective method that can be used to make a difference is to deliver the presentation properly. Below, we have listed the details that should be avoided during the presentation.

Speaking Too Fast or Slow

One of the most crucial points in communication is the ideal level of speaking speed. The ideal level should not be too fast or too slow. It is always important to use the time correctly during an elevator pitch that covers a certain period and to ensure that the message is conveyed correctly. Therefore, by using the ideal speaking speed, you can use the time correctly and increase your effectiveness.

One-Way Communication

Practicing the content that is prepared for a good elevator pitch is crucial. Practicing before the presentation can make the process easier for a natural and fluent expression. Avoiding one-way dialogue during communication and giving the other party the opportunity to express their opinions and ideas can affect the outcome of the work without any effort.

Negative Body Language Message

To reflect the content of the work perfectly and impressively, it is necessary to ensure that the body language gives positive messages. Smiling, exhibiting natural and confident attitudes during communication can increase the power of the work. Therefore, during the practice stage, it is important to work on positive body language messages in addition to verbal expressions.

By clicking here, you can start your funding efforts and express your business idea to investors correctly to find a place for yourself in the exciting and dynamic world of startups!

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