Is Metaverse a Trend? How Much Can It Affect the Future?

Blog resmi

We first encountered the Metaverse concept, which Facebook CEO Mark Zuckerberg defined as the "next generation internet," in Neal Stephenson's Snow Crash book published in 1992. In his book Snow Crash, Stephenson based the Metaverse theory on the triangle of augmented reality, virtual reality, and the internet environment. The pandemic period and quarantine measures that significantly affected the years 2020 and 2021 pushed individuals to be more online, while Facebook changing its name to "Meta" in the fourth quarter of 2021 raised interest in the Metaverse concept to higher levels.

What Does Metaverse Mean?

In the understanding of the Metaverse, individuals transition to a completely mental universe with augmented virtual reality devices without the need for any physical action. This virtual world, called the Metaverse universe, offers individuals a platform they can access via the internet. The Meta universe will occupy a significant place in our future lives, and we will be able to perform various activities in this virtual world. We can list these activities as follows:

  • Shopping
  • Working
  • Playing games
  • Personalizing images
  • Socializing
  • Attending concerts and events

In addition to these activities, experts predict that many other activities can be planned in the Metaverse in the future, with the transfer of the business world to a three-dimensional environment being the primary one.

Metaverse Features

The understanding of the internet we use today undergoes a radical change with the Metaverse concept, which offers individuals a three-dimensional living space, also known as Web 3.0. The features of the Metaverse universe, which is also accepted as a dystopian world, can be listed as follows:

  • It has a collective structure
  • It is formed by connecting three-dimensionally designed spaces to each other
  • It brings virtual reality and physical reality concepts closer to each other
  • It is entirely online

In addition to all these features, the main purpose of the Metaverse concept is to convert everything two-dimensional on the internet into a three-dimensional digital world.

Metaverse Risks

Many international lawyers argue that the Metaverse concept still has gaps. Lawyers who organize various panels and state that the use of this fiction is still not safe summarize the security and privacy risks of the created virtual world with the following items:

  • Property violations
  • Violation of intellectual property rights
  • Identity theft
  • Fraud

Metaverse Projects

Global organizations are constantly developing and producing ideas for the increasingly popular Metaverse concept. The most popular Meta universe projects accepted by the international public are listed as follows:

  • Decentraland Mana: Decentraland Mana, which appears as a three-dimensional virtual reality platform, was previously used to buy parcels but can no longer be used in this way today.
  • Axie Infinity: It appears as an NFT-based online video game.
  • Sand: It stands out as a project that offers individuals the opportunity to create their own worlds.
  • Star Atlas: It is a space-themed strategy game set in the year 2620 and built on the Solana blockchain.

In addition to these projects mentioned above, it is predicted that the Metaverse concept will also affect economic, cultural, and shopping dynamics. Especially Microsoft, Facebook, Amazon, and Apple are working on many projects to transfer their corporate identities to the Meta universe. The creation of a virtual store in the Metaverse by the brand H&M in recent days has attracted a lot of attention.

The Future of Metaverse

It is not possible to say whether the Metaverse concept is currently a trend or not, but it is possible to say that this universe offers durability. The Metaverse, which expresses a fictional world, promises freedom to individuals who are dependent on time and place concepts in the real world.

The Travis Scott concert given within the game Fortnite broke records by reaching 28 million unique viewers, which was a first for the Metaverse universe, and this event style continued as a "virtual concert tour". The fact that global artists such as The Weeknd, Ariana Grande, and Justin Bieber are giving concerts in the Meta universe already shows that the entertainment culture is changing.

Covid-19, which started in December 2019, also greatly affected the work life, and companies that turned to concepts such as remote and hybrid work seem to continue this culture thanks to the Metaverse. When LinkedIn shares are examined, it is also possible to say that global companies are holding meetings using Metaverse, and this situation will change the entire working ecosystem in the future.

Diğer blog yazılarımız
Game Theory: An Analytical Tool for Game Developers
3 Factors that Ensure the Success of Your Startup
Game Industry in Turkey: Yesterday, Today and Tomorrow
Legal Stages of the Startup
Venture Investing Glossary
Fintech Initiatives: Digital Transformation of Finance
Entrepreneurship 101: VC Financing and Beyond
Entrepreneurship 101
Venture Capital 101: Venture Capital
Co-Investment in the Global
Co-Investment 101: Co-Investment Guide
How important is a team for a start-up?
What is Seed Investment?
How Should an Elevator Pitch Be?
What Makes a Good MVP?
Startup Marketing 101- Marketing Guide for Entrepreneurs
How Startupfon Spent 2022